GOLDHOUSE is a young company founded on the intention of blending the worlds of fashion and skateboarding. I was approached to create a fresh branding system and identity. This project had some exciting challenges, such as finding the right visual language that fitted the understated simplicity and premium nature of high fashion, combined with the unruly and uncompromising attitude found in skateboarding subculture. I created full brand guidelines for both print and digital application, spanning logo design and typography, through to packaging and assets for web and social media.
