Matthew Swan

Projects —
  1. GOLDHOUSE
  2. Make It Move
  3. Limbo Magazine
  4. GCHQ
  5. SAC
  6. Life After GSA
  7. Art School Posters 
  8. The Digger

Extra/Other — 
  1. Sleazy Posters
  2. Kinetic Type Animation
  3. Bricks 101 Poster

Photography —
(Ongoing) 
  1. Film1

Info —
Glasgow based graphic designer with an interest in visual identity, typography and editorial design for print, as well as digital based media, motion design and animation. So yeah, pretty much anything design related.

Communication Design BA(Hons)
— Glasgow School of Art [2020]

Available for freelance and contract work.

Contact —
    Email
    LinkedIn
Mark



Initially this ‘what if’ project was an experiment to see what would happen were the visual context of local crime rag, The Digger, changed—and what would that might look like. To begin with I explored hand-generated techniques for collaging the articles (see below), which leaned towards aesthetics found in some alternative nineties music culture magazines, such as Blah Blah Blah. Noticing quickly that a purely aesthetic approach wasn’t all that valuable, I began looking at magazine covers for fashion and culture. Using the basic fingerprint of some common magazines, I found that altering and subverting their recognisable identities into new forms of The Digger—paired with the off the cuff and sometimes amusing headlines—there is a drastic change in the relationship the viewer has with the content. Overall, I thought the experiment was an interesting insight into how graphic design can often legitimise and influence how news and published media is perceived. 


           
Mark